Logo Design

An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:

  • A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
  • A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
  • A logo must be enduring. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time.
  • A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
  • A logo must be appropriate. How you position the logo should be appropriate for its intended purpose.
SignatureRemodeling-LOGO-01-02-01.jpg
RunningWater-LOGO-01-01.jpg
FaithHardwork-01.jpg
MusicMinded_LOGO-01.jpg
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FarmFresh-01.jpg
Gibson_LOGO-01.jpg
LOF_LOGO-01-01.jpg
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LoveAndVines-1Color-01.jpg
FarmRooster_LOGO-01-01.jpg
DrippingSTARS_LOGO-01-02-01.jpg
ChangingDirections-LOGO-01.jpg
RockHop-King_02-01.jpg
ChatAndChew-LOGO-01.jpg
LoveAndVines-1Color-01.jpg

We Have a few Ground Rules:

1.  Always be honest.
2.  More is not better.
3.  Assume people are inherently intelligent.


Contact us for a detailed quote or to schedule a consultation.